Campaign Name:
Brand : PEPSI
Service Section : DIGITAL, MEDIA BUYING AND INFLUENCER MANAGEMENT
Month & year : JULY 2024
WHERE IT BEGAN
In the heart of Tanzania, where the sun shines bright and the energy of the people is infectious, Pepsi has become more than just a drink—it’s a celebration in every sip. The brand, deeply connected to the local culture, strives to inspire and bring joy to every corner of the country, all while staying true to its promise of sustainability and excellence.
Since 2019, Brand Sense Africa has had the honour of partnering with Pepsi Tanzania on a mission to amplify its digital presence. Together, we’ve embarked on a journey to position Pepsi not just as a thirst-quencher, but as a catalyst for excitement, fun, and memorable moments. Through strategic creativity and innovative content, we’ve worked tirelessly to ensure that every campaign resonates with the vibrant, diverse audience Pepsi serves.
One of the standout moments of our collaboration was the “Thirsty for More” campaign. It was more than just an ad; it was an invitation to the people of Tanzania to embrace their thirst for life—whether it’s for adventure, flavour, or the pursuit of joy. The message was clear: Pepsi is the drink that fuels your moments of excitement, helping you push beyond your limits and enjoy life to the fullest.
WHAT WE DID
To bring this message to life, we carefully selected 24 influencers who embodied the spirit of the campaign—people who were always seeking more in life. These influencers shared dynamic, engaging content that showed Pepsi as their trusted companion on their journey of exploration, fun, and adventure. Whether it was taking on new challenges, discovering new places, or enjoying simple moments with friends, the influencers showcased how Pepsi fueled their thirst for more.
The campaign was a resounding success, reaching an incredible 16 million people and engaging 7 million individuals who were inspired to live life with a little more excitement. Pepsi wasn’t just a drink anymore—it was a part of the experience, sparking joy and connection wherever it went.
THE VALUE EXCHANGE
Through our partnership with Pepsi Tanzania, we’ve seen the brand grow even stronger in the hearts of Tanzanians, becoming synonymous with moments of joy, excitement, and adventure. And as the journey continues, Pepsi remains at the forefront of the industry, always striving to inspire and connect with its audience in new and exciting ways.