Campaign Name:
Brand : MIRINDA
Service Section : DIGITAL AND MEDIA BUYING
Month & year : SEPTEMBER 2023
WHERE IT BEGAN
Mirinda is a well-known beverage brand which speaks to the younger generation through the expression of fun and creativity. We wanted to design a campaign that speaks to them and brings them closer to the brand.
The question was what do they like doing? How can Mirinda relate with their daily life? We created a unique drawing competition inspired by the fusion of Picasso and Mirinda.
HOW DID WE DO IT
We wanted to celebrate artistic expression while showcasing Mirinda as a brand that fuels creativity and fun. The audiences were invited to share their Mirinda-themed paintings online, allowing the vibrant energy of Mirinda to inspire their work. From there, we selected the top 10 finalists and hosted an in-person event where the artists competed live for the ultimate cash prizes.
WHAT WE DID
The Mirasso campaign was more than just a contest—it was a celebration of talent, fun, and connection. By merging art and refreshment, we brought people together to enjoy Mirinda through a lens of creativity and everyday excitement.
THE VALUE EXCHANGE
With campaigns like Mirasso, we’re always finding innovative ways to make brands an unforgettable part of people’s lives. Through the campaign, the audience was able to channel their fun and artistic side.