Pepsi had a bold vision: to launch its new logo with something fresh, something captivating that would truly resonate with its audience. They needed to go beyond the ordinary, to craft an experience that would capture attention and leave a lasting impression. That’s where we came in.

We set out to create a visually stunning video that would be more than just a promotion—it would be an immersive experience. Combining advanced VFX and CGI with real footage, we crafted a seamless fusion of reality and technology, creating a world where every detail was vividly brought to real. From the flowing motion of the logo to the stunning environments, we ensured each frame was a work of art, enhanced with state-of-the-art effects that would dazzle the viewer.

But we didn’t stop there. We knew the power of connection, so we carefully chose a location that would truly speak to the Tanzanian audience. The iconic Tanzanite Bridge in Tanzania became our backdrop, adding authenticity and local flavour to the piece. The raw footage of this famous landmark infused the video with a sense of pride and culture, making the message of Pepsi’s new logo feel even more personal and relevant.

The results were nothing short of extraordinary. The video reached an astounding 4 million viewers, and the engagement numbers were even more impressive—357,000 interactions, with people sharing, commenting, and immersing themselves in the experience.