We set out with a mission to capture the essence of Supa Komando’s bold and unstoppable spirit. Through vibrant visuals, an energetic tone, and creative storytelling, we brought that spirit to life, resonating deeply with the target audience. The new PET bottle became more than just a product; it became a symbol of strength and modern style.

The results were nothing short of spectacular. The campaign reached over 5 million new audiences, and the numbers continued to climb with 2.6 million engagements. These figures were not just statistics; they were a testament to how the campaign had struck a chord with consumers, sparking conversations, excitement, and a sense of connection with the brand.

A key element in the success of the Mzuka Kipotabo Campaign was the influencer campaign. The voices of popular influencers helped elevate the message, pushing the boundaries of engagement and making the product even more visible. This was paired with an exciting digital competition that encouraged participation and gave people a chance to be part of the Supa Komando experience.

But what truly set this campaign apart was how it aligned with the lifestyle of the audience. We emphasized the convenience and modern style of the new PET bottle, capturing a sense of ease and energy that the target demographic could relate to. It wasn’t just about selling a product—it was about making people feel part of something bigger. The campaign sparked curiosity and engagement, leaving a lasting impression on everyone who encountered it.