Our efforts were central to Tigo’s major campaigns, most notably Sako kwa Bako and Magifti Dabo Dabo. These initiatives, built around offering exciting deals and connecting with the audience on a personal level, benefited from our engaging and impactful digital solutions. The goal was always clear: create experiences that resonated with their audience and kept them coming back for more.

The pivotal moment came when Tigo undertook a profound transformation, evolving into YAS. This wasn’t just a simple rebranding; it was a bold, strategic shift that required meticulous planning, especially in engaging with the audience. Our team focused on gaining a deep understanding of their concerns, aspirations, and expectations. With these insights, we carefully crafted messaging to build awareness of the new brand, ensuring the transition was smooth, clear, and well-received.

Through digital platforms, we helped Tigo maintain a strong connection with its customers, ensuring that as they became YAS, their audience remained engaged and informed. Our work helped build trust and excitement around the change, ensuring the brand shift was not just understood but embraced. The journey was complex, but with each digital solution we implemented, we supported Tigo in creating a seamless transition to YAS, leaving behind a digital legacy that would continue to foster loyalty and engagement.